Our Essence

Our Vision

–What–

Enable every every long haul truck driver to retire from driving after 10 years of loyal service and to live debt free and financially independent.

#prosperity

Our Mission

–How–

Dismantle the corrupted system of long haul trucking and replace it with a state-of-the-art ecosystem that is built to provide for long haul truck drivers, first and foremost.

#overhaul

Our Purpose

–Why–

Ensure that an equitable and naturally balanced long haul trucking ecosystem always exists and that it remains at the control of its stakeholders.

#evolution

The ‘What’

Driving a long haul truck is an extreme job. Extensive challenges. Life-changing risks. Excessive time commitment. Difficult sacrifices that often burden family. Enormous responsibilities. All for a paycheck that does not justify its size. This daily occurrence will never change. But, the reward will. An extreme reward for an extreme job. We call it, prosperity.

Prosperity, a just reward

We defined prosperity by connecting it to a list of six clearly-defined and measurable outcomes, all of which must be maintained over time to meet our definition:

Retire from driving, permanently
Own the family home unencumbered
Earn a passive income that meets every need
Live debt free and financially secure
Have at least six-month’s worth of emergency money available at any time
Accumulate six-figures in retirement savings before retiring from driving

All six outcomes in 12 years. The math says it can be done. We say it can be done. We have the plan to do it. Now its time to prove it.

How do you end the driver shortage? Give’m what they want most of all, but can’t have, prosperity! — Myron M.

The ‘How’

The winning play of Crony Capitalism in 1980, was to flood the market with unsophisticated trucking entrepreneurs. They knew that Market-makers—freight brokers—would jump and close the doors on trucking companies, particularly large fleet owners. Today, the Great Wall of Freight Brokers dominates long haul trucking as it manipulates price and feeds the frenzy of hungry and blind truck owners. Meanwhile, long haul trucking remains highly inefficient and resistant to certain innovation, which explains the enormous waste, archaic systems, and outdated infrastructure.

Align the change-leaders

The change we want to force is desaturation of the market. The true change-leaders are large fleet owners and LHTDs. We give the large fleet owners exclusive use of our premier retirement program to align their end-goals with those of LHTDs—retire in 10 years—whom they recruit in exchange for the chance to attain prosperity in 12 years.

Reduce turnover

Driver retention is only a problem because trucking companies can’t afford to pay what LHTDs deserve. Our premier retirement program gives LHTDs the chance to have what they really want most of all, but can’t, prosperity. At NO expense to the trucking companies! Large fleet owners can now go back to their existing driver base and offer a compelling reason to stay for at least 3 years, if not longer.

End the shortage

In truth, the driver shortage is not a shortage of drivers at all. Its an abundance of unwilling men and women who are no longer attracted to the job for the compensation being offered. Our premier retirement program gives them reason to come back and stay for the duration, which by our calculation ranges between 3 and 12 years. The upside to LHTDs is better than anything else on offer.

Grow carriers

The one thing that nobody in long haul trucking seems to understand is that ‘size matters.’ But it must also accommodate its contributors across the board. This is exactly what Truckonomics was designed to facilitate. We want large trucking companies. We want existing companies to grow up to five-times their size over the next 10 years. Our premier retirement program, which gives LHTDs the chance to attain prosperity, is designed to ride on the backs of large and thriving trucking companies.

Secure more freight

To ensure that large fleet owners continue to grow, we aim to secure freight. The advantage that these companies get with using our premier retirement program is the ability to share its benefits with the employees of their customers—manufacturers, distributors, and retailers—in exchange for the promise of moving and warehousing their freight, whenever possible.

Establish new lanes

A lot of what exists today in long haul trucking is the product of 40 years of reaction. This is the nature of Perfect Competition. Companies competing and reacting accordingly. The problem, as it relates to dedicated freight lanes, is that a company can be stretched thin, which impacts service and ultimately profit. Our must as Truckonomics is to concentrate our activity to retain and recruit LHTDs, grow carriers and secure more freight within a geographic boundary. The net effect is a highly efficient and profitable freight lane that makes the next progressive steps a lot easier to establish.

The ‘Why’

The U.S. trucking industry was born about the mid 1920s. By 1935, it had fallen under the control of some of the most powerful people and brilliant minds. For almost a century, trucking companies have been subjugated and forced to adapt or die. For those who died, it was unnatural and unfortunate. For those who survived, and now those who participate today, at the very least, you deserve your own autonomy and fair and equitable treatment.

Equity

We want to remove the unhealthy and corrupted parts of the system and enhance the healthy. At the very core of a healthy ecosystem is equity, not equality. Our premier retirement program was designed to bring equity to LHTDs and truck owners too, both large, and small. Our approach will not sit well with everyone, but in the end our aim is equity, at any cost.